petrolhedonist

Hyundai’s coming luxury brand, Genesis, just broke the internet at Circuit Paul Ricard, and it did it with a car nobody saw coming.

While the main focus was reserved for the swoopy Ferrari-style Magna GT concept coupe and Ioniq5N-based GV60 Magma — Hyundai Group Chief Creative Officer and design boss Luc Donckerwolke had something else waiting in the wings. A full-size luxury wagon built on the bones of the G90 flagship sedan, draped in dark green paint, sitting on 22-inch wheels, and internally code-named ‘Dr Evil.’

Yeah, you read that right. A wagon!!!

Officially named the G90 Wingback Magma this isn’t some museum piece destined for a design studio lobby. In fact, Donckerwolke reckons they can execute it quickly with minimal expense.

The platform’s identical to the standard G90 sedan, running the same twin-turbo V6 engines. Wheelbase and overall length stay the same but the Genesis flagship gets a treatment usually off-limits for limos – its roofline now extends straight back before hitting a dramatic spoiler. Flared guards sit 50mm wider than stock, GT3-inspired dive planes flank the bumper, and the rear diffuser frames quad exhausts that reportedly sounded suspiciously V8-like at the reveal.

This is basically Genesis looking at the RS6 Avant and M5 Touring crowd and going “Hold my beer!”

Donckerwolke told the press that with SUV oversaturation everywhere, wagons are becoming interesting again. Something we’ve ALWAYS known at DMARGE.com

It’s a bold read from a brand already flogging the G70 Shooting Brake in Europe and Australia, proving its not afraid to back wagons when other prestige brands won’t.

Will it actually happen? Genesis won’t confirm production plans, but the signs look promising. It’s shown other G90 concepts this year—an X Gran Coupe and Convertible—and Donckerwolke has publicly stated he’d put his job on the line to see them built. The Wingback follows the same coachbuilt philosophy, but Genesis reckons a limited run is “no problem.”

In a market drowning in cookie-cutter SUVs and dying flagship sedans, Genesis just reminded everyone there’s still room for something properly cool. And if it builds it, it’ll stake a claim on a segment from which much of the auto world has walked away.