petrolhedonist

There's nothing the correct application of technology can't fix

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Mike Sinclair has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia’s leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

Tag: marketing

  • 12 into 50 won’t go

    The influx of new brands into the Australian auto market presents opportunities—and the potential for blood on the floor. The Australian new car market is heading for a reckoning. Even before factoring in macroeconomic conditions, the entry of new brands is set to trigger significant disruption. Depending on how you count them, nearly 50 car…

  • So long and thanks for all the fish…

    As many of my friends and colleagues across the auto and media landscapes already know, I’ll shortly leave my seat at carsales. Corporate entities make decisions on their own timetables. Sometimes the changes suit the individuals involved. Other times they do not. Were it ever so… The change for me comes after over 30 years…